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Aquarium Wins Prestigious MUSE Award


Joe Cortina, founder and creative director at Cortina Productions, and Jerry Schubel, president and CEO at the Aquarium of the Pacific, received the award at the ceremony held May 7 in St. Louis.

May 8, 2017

The Aquarium of the Pacific, in collaboration with Cortina Productions, has won a 2017 MUSE Award from the American Alliance of Museums (AAM) for a video telling the story of the Aquarium’s first major expansion, the Pacific Visions wing. Pacific Visions will open in early 2019. Aquarium visitors can see the video at the Pacific Visions preview area inside the Great Hall near the front entrance.

The Aquarium and Cortina Productions were presented with the Bronze MUSE Award in the category Public Outreach on May 7 during the awards reception at the 2017 AAM annual meeting in St. Louis, Missouri. There to receive the award was Aquarium President Dr. Jerry Schubel and Cortina Productions Founder and Creative Director Joe Cortina. This award recognizes the Aquarium’s and Cortina Productions’ high achievement in the application of media and technology to Gallery, Library, Archive, and Museum [GLAM] programs.

The MUSE Awards competition received more than 200 applications from a wide variety of institutions in North and South America, Europe, Australia, and Asia. This year’s entries included videos and films, interactive kiosks and installations, VR experiences, applications and APIs, digital communities, websites, audio tours, and more. Over 90 GLAM professionals from across the globe participated as jurors in the process of reviewing and scoring entries. Winning programs were expected to demonstrate outstanding achievement in their content, interface, design, technical merit, innovation, utility, and appeal. Now in its twenty-eighth year, the MUSE awards competition recognizes outstanding achievement in GLAM media and technology efforts. The competition is administrated by the AAM Media & Technology Professional Network.

Pacific Visions Promo from Aquarium of the Pacific on Vimeo.