Rob Gould is the founder and president/CEO of One Degree Strategies. He will discuss using the discipline of marketing to change people’s behavior. He has applied his social science training and marketing expertise to teen smoking, colon cancer prevention, and other health behaviors. In recent years, he’s focused increasingly on the biggest public health challenge the world has ever faced: climate change.

Gould will share the stories of campaigns that made a difference and lessons for science-driven organizations trying to help “reason prevail” on climate change.

Tune in Live

This speaking engagement will be streamed live via the web. It's free and you can participate in the Q&A session at the end via Twitter. Times posted are in Pacific Time. Please note that if you tune in early, you may see either a placeholder image or another scheduled guest speaker engagement.