Seafood for the Future


Seafood for the Future is the Aquarium of the Pacific's nonprofit seafood advisory program.

Seafood for the Future’s mission is to promote healthy and responsible seafood choices. 

We’re building a network of businesses – restaurants, distributors, and producers – that are committed to providing better seafood choices from responsible fisheries and farms.

At the heart of the program are the marketing resources of the Aquarium of the Pacific. Seafood for the Future (SFF) recognizes that the supply and demand for seafood can be influenced through incentives, marketing, and providing rewards for adopting better practices. Partners at every step of the supply chain have a chance to be featured at Aquarium events, festivals, dinners, and in our literature. Their business ultimately increases as more consumers look for great food from environmentally conscious businesses.

Consumers have the power to influence sourcing with their wallets. SFF’s partner website makes it easy to find restaurants and businesses working to provide seafood from responsible sources. Special promotions are also available at participating restaurants in the form of discounted Aquarium admission, giving consumers an opportunity to learn about ocean stewardship at the Aquarium and become part of our community of concerned citizens and seafood lovers. These promotions are subject to availability and will be announced on this website and SFF social media when they are available.

A Note On Funding
Seafood for the Future is a program of the nonprofit Aquarium of the Pacific that relies on outside funding to maintain and further its efforts to promote healthy and responsible seafood. Any funds and/or sponsorships given to the program have no bearing on the scientific decision-making process on issues of sustainability for Seafood for the Future.