Seafood for the Future
May 17, 2012
The Aquarium of the Pacific’s Seafood for the Future (SFF) program has partnered with Huntington Beach, California restaurant SlapFish, which opened to the public April 20. SlapFish will be donating proceeds from its Pounder Melt sandwich to SFF. The dish is made with wild Pacific albacore tuna from SFF partner distributor American Tuna.
“We want to change the way people think about and choose their seafood,” said Executive Chef Andrew Gruel, who, with Jethro Naude, owns SlapFish. “The idea is to get people to eat more seafood, but the right types of seafood, because sustainable tastes better.”
SFF has worked closely with SlapFish to ensure that the restaurant’s seafood menu is sourced responsibly. These restaurateurs are working to offer a new perspective on “boat-to-plate” dining, sourcing local and seasonal fare from such SFF partners as Carlsbad Aquafarm and the Newport Dory Fleet.
“We are thrilled to promote restaurant partners, like SlapFish, who truly want to build awareness about responsible seafood while providing great tasting dishes at a fair price. They have been completely transparent and solidified their commitment to improving the health of our fisheries and oceans by donating proceeds to the Seafood for the Future program to further enable our efforts to promote healthy and responsible seafood,” said Kim Thompson, Aquarium of the Pacific’s Seafood for the Future program manager.
Other menu items at SlapFish include a variety of daily and seasonally changing menu features such as The Lobsticle™, Shrimp Pops, Major Crunchy Fish Sandwich, Creamy Clam Chowder, Carlsbad Oysters, and the East Coast Style Maine Lobster Roll. SlapFish is located at 19696 Beach Blvd., Huntington Beach CA 92648. For more information visit slapfishsocal.com.
SFF promotes transparency in the seafood system by providing a platform for discussion among members of the seafood industry. The program serves as a conduit of fact-based information on aquaculture and wild capture fisheries to purchasers, restaurants, and consumers. SFF also forms partnerships with concerned industry players to have the greatest impact on the seafood supply chain. Consumers can find responsibly sourced seafood at SFF’s partner restaurants and retailers. For a list, visit seafoodforthefuture.org.