Aquarium of the Pacific | Get Involved | Employment | Position

Employment

Membership Manager

The Membership Manager is responsible for all aspects of a highly successful membership program including: strategic planning and growth; providing a significant base of unrestricted annual support; providing excellent benefits and services; developing effective marketing strategies and programs; increasing and improving member renewal, retention, upgrades, and acquisition.

Essential Functions
  • Achieve annual sales goal for memberships up to $599 (in 2008 $3.6 million from more than 33,000 households)
  • Create and manage 5-year strategic plan for membership income
  • Formulate and manage annual expense budgets
  • Develop a comprehensive reporting and analysis system that provides accurate and timely evaluation of all membership activities as well as income
  • Create and launch member acquisition and renewal campaigns utilizing direct mail, telemarketing, internet solicitations, promotions, and onsite sales
  • Develop targeting and segmentation strategies to cost-effectively increase responses to direct appeals, phone calls, events, and communications
  • Execute member retention and attendance programs and direct stewardship functions such as member benefits, services, and events
  • Formulate a master event and solicitation calendar that accounts for Aquarium and other fundraising activities
  • Direct and mentor staff, volunteers, consultants, and agencies involved in membership programs
  • Direct outsourced program components and oversee performance of vendors for all design and production of all print collateral, copywriting, direct mail, telemarketing, renewals, and other external sources
  • Manage all communications with members including: writing, enhancing effectiveness, ensuring accuracy, and maximizing reach for a wide variety of materials especially acquisition mailings, renewals, Pacific Currents, scripts, sales brochures, email communications, surveys, etc.
  • Work effectively to ensure database is accurate, used effectively, managed, and provides necessary information for membership activities
  • Work in collaboration with Vice President of Operations, Development Services Supervisor, and Guest Services Manager to ensure high quality services are provided to members
  • Collaborate with other development program managers to ensure effective integration between programs, provide consistency where needed, and share resources
  • Develop synergy between the membership program and the annual program
  • Collaborate with department directors and managers to conceive, plan, and execute programs, benefits, and services
  • Develop effective strategies to strengthen the relationships between the members and the organization
  • Establish and oversee all operations, policies, and procedures of the membership department
Knowledge & Skills
  • Bachelor's Degree Required
  • Excellent organizational, leadership, and interpersonal skills
  • Excellent communication skills both oral and written
  • Excellent managerial skills with proven ability to delegate tasks; set clear expectations; motivate, organize, and supervise staff, volunteers, and external agencies
  • Excelllent strategic planning, revenue and expense forecasting, and analytical skills
  • Excellent computer and technical skills with all Microsoft Office programs and database management
  • Knowledge of Blackbaud Raisers Edge 7 database strongly preferred
Qualifications
  • Minimum three to five years experience in membership or related fund raising or marketing effort, preferably at an aquarium, zoo, museum, university, or other non-profit organization
  • Minimum three to five years experience managing a team and creating positive and productive relationships
  • Experience working directly with members or donors
  • Proven track record in setting challenging goals and achievement
  • Experience in handling challenging situations with grace and diplomacy
  • Demonstrated ability to develop and manage sophisticated direct mail and telemarketing efforts
  • Proven ability to manage multiple projects/programs simultaneously, setting proper priorities within deadlines
  • Proven ability to prepare and forecast annual revenue and expense budgets, and program goals
  • Proven ability to work collaboratively as a member team and part of a larger development operation and develop programs that maximize fund raising income from members
  • Proven ability to work collaboratively with other departments
  • Track record of setting and managing procedures and systems necessary for the operation of a large and complex member database system
  • Ability to represent the Aquarium of the Pacific at local, regional, and national conferences and meetings
  • Ability to benchmark and track performance of Aquarium membership statistics against other aquariums, zoos, and museums nationally
Work Environment
  • Hectic, multiple program, multiple event department
  • Occasional evening and weekend work will be required
  • Office in main aquarium but must keep in contact with and attend meetings at administrative offices in another facility on a regular basis
Interested and Qualified?

As part of our ongoing environmental commitment to be "GREEN," we strongly prefer that you EMAIL your resume and cover letter in confidence to . Please indicate on subject line: "Membership Manager."

The Aquarium of the Pacific is an Equal Opportunity Employer.