In Wired for Story, author Lisa Cron reveals the cognitive secrets and neuroscience behind what the brain craves from storytelling. She argues that writers who want to tell engaging stories must ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a dopamine rush that tells us to pay attention. She will be signing copies of Wired for Story after the lecture.
Cron spent a decade in publishing before working as a producer, story consultant, and literary agent. Currently she is an instructor in the University of California, Los Angeles Extension Writers’ Program.
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