In 2014, the Aquarium provided 41,600 students and teachers with free Aquarium admission and hands-on education programs, nearly twice as many as in 2013! Find out more about the Aquarium’s accomplishments in 2014 in this infographic.
2014 By the Numbers
Sponsor and Advertising Opportunities
2013 Audited Financial Report
2013 Annual Report
Education Fund Report
990 Tax Form
Contact the Aquarium
About the Aquarium
Board of Directors and Senior Staff
Aquarium offers free Wi-Fi
Aquarium of the Pacific offers free public Wi-Fi onsite. Following are the Public Wi-Fi Terms and Conditions of Service.
Terms & Conditions of Service
BY USING THE AQUARIUM OF THE PACIFIC’S PUBLIC WI-FI INTERNET SERVICE, YOU AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS WHICH ARE A BINDING AGREEMENT BETWEEN YOU AND AQUARIUM OF THE PACIFIC.
Personal Use Only
You may use the service and technology provided to you by Aquarium of the Pacific for the sole purpose of accessing the Internet. Aquarium of the Pacific (AOP) will give you an IP address each time you access the AOP Public Wi-Fi and it may change. You may not use the AOP Public Wi-Fi for any other reason, including reselling any aspect of the Public Wi-Fi service. Other examples of improper activities include, without limitation:Modifying, adapting, translating, or reverse engineering any portion of the AOP Public Wi-Fi network, attempting to break security, access, tamper with or use any unauthorized areas of the AOP Public Wi-Fi, attempting to collect or maintain any information about other users of the AOP Public Wi-Fi (including usernames and/or email addresses) or other third parties for unauthorized purposes, creating or transmitting unwanted electronic communications such as “spam,” or bulk commercial messages to other users or otherwise interfering with other user’s enjoyment of the service, engaging in any activity that infringes or misappropriates the intellectual property, publicity, privacy or other proprietary rights of others, including patents, copyrights, trademarks, service marks, trade secrets, or any other proprietary right of any third party, or that is defamatory, objectionable, unlawful or promotes or encourages illegal activity, the transfer of technology, software, or other materials in violation of applicable export laws and regulations, including but not limited to the U.S. Export Administration Regulations and Executive Orders,distribution of any Internet viruses, worms, pinging, flooding, mail bombing, denial of service attacks, defects, Trojan horses or other items of a destructive nature, accessing illegally or without authorization computers, accounts, equipment or networks belonging to another party, or attempting to penetrate security measures of another system (This includes any activity that may be used as a precursor to an attempted system penetration, including but not limited to port scans, stealth scans or other information gathering activity, or using AOP Public Wi-Fi for any unlawful, untrue, stalking, harassing, libelous, defamatory, abusive, tortious, threatening, obscene, hateful, abusive, harmful or otherwise objectionable purpose as determined in Aquarium of the Pacific’s sole discretion.
Changes in Aquarium of the Pacific Terms of Service and AOP Public Wi-Fi; Termination
We reserve the right to modify the AOP Public Wi-Fi service and these Terms and Conditions of Service and any accompanying policies, for any reason, and without notice, including the right to terminate the service with or without notice. Aquarium of the Pacific reserves the right to terminate your access to the AOP Public Wi-Fi service immediately and without notice at its sole discretion. Please review these Aquarium of the Pacific terms of service from time to time so that you will be apprised of any changes. Upon any such termination, any and all rights granted by Aquarium of the Pacific to you shall terminate.
We have the right, but not the obligation to monitor, intercept and disclose any transmissions over or using our Wi-Fi service, and to access, provide, and disclose your demographic account information and related information under certain circumstances (for example, in response to lawful process, orders, subpoenas, or warrants, or to protect our rights, users or property).
You understand that AOP Public Wi-Fi, which utilizes wireless technologies, is not inherently secure and that wireless communications can be intercepted by technology designed and intended for that purpose. We will not be liable to you or any other party for any lack of security that may result from your use of AOP Public Wi-Fi. You agree that you are responsible for providing security measures that are suited for your intended use of AOP Public Wi-Fi. For example, you shall take full responsibility for taking adequate measures for safeguarding your data from loss. Also, other than the Wi-Fi signal provided by Aquarium of the Pacific, you must provide all equipment, technology and software to use AOP Public Wi-Fi.
THE SERVICES AND PRODUCTS ARE PROVIDED ON AN “AS IS” BASIS, AND YOUR USE THEREOF IS AT YOUR OWN RISK. Aquarium of the Pacific DOES NOT MAKE, AND HEREBY DISCLAIMS, ANY AND ALL OTHER EXPRESS AND IMPLIED WARRANTIES OR CONDITIONS, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NONINFRINGEMENT AND TITLE, AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING, USAGE, OR TRADE PRACTICE. Aquarium of the Pacific DOES NOT WARRANT THAT THE SERVICES WILL PERFORM AT A PARTICULAR SPEED, OR WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.
Limitation of Liability
UNDER NO CIRCUMSTANCES SHALL EITHER Aquarium of the Pacific OR ITS OFFCIALS, REPRESENTATIVES, EMPLOYEES AGENTS OR AFFILIATES BE LIABLE FOR INCIDENTAL, CONSEQUENTIAL, INDIRECT, OR SPECIAL DAMAGES OF ANY NATURE, OR FOR ANY LOST REVENUES, LOST PROFITS OR LOSS OF BUSINESS REGARDLESS OF THE CAUSE AND WHETHER OR NOT FORESEEABLE. In addition, Aquarium of the Pacific and its officials, representatives, employees, agents or affiliates will not be responsible for any damages, losses, expenses or costs that you suffer AS A RESULT OF: (i) any interruption or failure of the Services OR Products; (ii) the downloading or use of any information, data or materials obtained via the Services OR FROM THE Internet; (iii) any failure to complete a transaction on the Internet OR USING THE SERVICES or ANY loss of data due to delays, non-deliveries, mis-deliveries, or Service interruptions; (iv) ANYTHING BEYOND THE REASONABLE CONTROL OF THE Aquarium of the Pacific, INCLUDING BUT NOT LIMITED TO any interruption or failure of a third party’s services, software, equipment or network; (v) any unauthorized use or modification of Services or Products or combination of Services or Products with other services, products or equipment; (VI) viruses, worms, Trojan horses, or other undesirable data or software; or (vii) the attempt by unauthorized users (e.g., hackers) to obtain access to your data, web-site, computers, or networks.
You agree to hold harmless and indemnify the Aquarium of the Pacific, its officials, representatives, employees, agents or affiliates from and against any third party claim arising from or in any way related to your use of AOP Public Wi-Fi, including any liability, damages or expense arising from all claims, losses, damages (actual and consequential), suits, judgments, litigation costs and attorneys’ fees, of every kind and nature.
These Aquarium of the Pacific Terms and Conditions of Service will be governed by and construed in accordance with the laws of California. If for any reason a court of competent jurisdiction finds any provision or portion of the Aquarium of the Pacific Terms and Conditions of Service to be unenforceable, the remainder of the Aquarium of the Pacific Terms and Conditions of Service will continue in full force and effect.
These Aquarium of the Pacific Terms and Conditions of Service constitute the entire agreement between the parties and supersede and replace all prior understandings or agreements, written or oral, regarding AOP Public Wi-Fi. Any waiver of any provision of the Aquarium of the Pacific Terms and Conditions of Service will be effective only if in writing and signed by the Chief Financial Officer of Aquarium of the Pacific.
Acceptance of Agreement by Use
You acknowledge that you have read and understood, and you agree to, each of the provisions in this “AOP Public Wi-Fi Terms and Conditions of Service” document, and you represent and warrant that you are of legal age and authorized to enter a binding agreement and to accept and agree to become bound by the terms of this document. The agreement applies to you and to anyone who uses the AOP Public Wi-Fi from your computer. By initiating, activating or using the AOP Public Wi-Fi from your computer, you will have been deemed to have accepted the current version of the provisions of this “AOP Public Wi-Fi Terms and Conditions of Service” document. If you do not agree to the terms of this document, you may not use the AOP Public Wi-Fi from your computer.
The Aquarium of the Pacific has created a limited number of advertising opportunities for like-minded business to advertise to our 1.5 million guests and 100,000 members
Aquarium Website | aquariumofpacific.org
The Aquarium of the Pacific’s website receives more than one million unique visitors per year with a high average visit time of more than three minutes. The highest visited page is the Prices and Hours page, which sees 500,000 unique visitors per year. Only two banner ads will run on this page at any time.
Reservation Deadlines: One month prior to the chosen month.
|Monthly cost for a full color banner on the Price & Hours page:|
|Jan, Feb, Mar, Apr, Sept, Oct, Nov, Dec:||$1500 | 200x130 pixels WxH|
|May, June, July, August:||$2000 | 200x130 pixels WxH|
We accept JPG, GIF or PNG files. All ads are subject to Aquarium approval and all pages on click-through site must have family appropriate content.
Aquarium Onsite Signage | stanchion sign
The Aquarium of the Pacific is visited by 1.5 million people each year. Guests must exit and enter through the Great Hall. The Aquarium will make available one 22x28 WxH inch stanchion sign in a prominent location our Great Hall at any one time for advertisers.
Reservation Deadline: One month prior to the chosen month.
|Monthly cost for a Great Hall stanchion sign|
|Jan, Feb, Mar, Apr, Sept, Oct, Nov, Dec||$1500 | 22x28 inches WxH|
|May, June, July, August||$2000 | 22x28 inches WxH|
Camera-ready art in press-ready PDF. All ads are subject to Aquarium approval.
Pacific Currents | member magazine
A full-color, 28-page glossy magazine, Pacific Currents, is published 3 times annually and has a circulation of 32,000 households. This magazine features a variety of feature stories on the Aquarium, the ocean, and conservation. Only one page of advertising is sold per issue.
Reservation Deadlines: Spring issue publishing May 1: March 15; Fall issue publishing October 10: August 15; Winter issue publishing January 1: November 15.
|One-time cost for full color ad space:|
|Full page||$6500 | 8.25x10.625 inches WxH|
|½ page||$3000 | 8.25x5.375 inches WxH|
|¼ page||$2000 | 4.0625x5.125 inches WxH|
Camera-ready art in press-ready PDF. All ads are subject to Aquarium approval.
The Aquarium features a variety of ethnic and family festivals throughout the year that attract 10,000-14,000 visitors per weekend. Sponsorship opportunities are available for festival weekends as well as any weekend throughout the year. Visit our events page for a full list of events. Festival sponsorship includes a booth and banner at the event and logo recognition and listing in the event program.
Festival sponsorship: $5,000 includes booth, banner and listing in event program. $10,000 sponsorship is available that also includes logo placement in all event advertising and the website.
Digital Flat Screens
The Aquarium has 10 digital flat screens located throughout its public areas, including the information desk and Café Scuba. The screens complete a 30 minute loop with Aquarium information and educational programming. The screens accommodate a maximum of five 30-second ads either still or video with no sound. All ads are subject to Aquarium approval.
Reservation deadline: One month prior to the chosen month
|Monthly cost to run 30 second ad every 30 minutes on all screens|
|JAN, FEB, MAR, APRIL, SEPT, OCT, NOV, DEC||$1500|
|MAY, JUNE, JULY , AUG||$2000|
Video: Quicktime H.264 with .mov extension, H.264 1920x1080p30 and 1920x1080i60
Still: PNG or JPEG files, standard RGB, typically 72 dpi, both 1280x1024 and 1366x768
Aquarium Visitor Guide and Map | free visitor handout
This 32-page, full-color souvenir Aquarium book is an educational guide with animal IDs, interesting facts, and conservation information used by our 1.5 million visitors throughout their visit and taken home as a souvenir. It also features popular embossing pages that allow users to collect embossings of various animals throughout the Aquarium. The visitor guide is printed in both Spanish and English with a total circulation of 600,000 copies. Only one page of advertising is sold per issue.
Reservation Deadline: Visitor Guide publishing May 17: March 15.
|One-time cost for a full-color ad space|
|Full page||$15,000 | 5.375x8.375* inches WxH|
|½ page||$10,000 | 4.625x3.685 inches WxH|
|¼ page||$5,500 | 2.2x3.685 inches WxH|
Camera-ready art in press-ready PDF. All ads are subject to Aquarium approval.
*Bleed: 5.625x8.625; Trim: 5.375x8.375; Live: 4.625x7.625
Additional sponsorship opportunities covering a longer period and including logo placement in general Aquarium TV commercial are also available. Demographics information is available.
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Download the 2013 Audited Financial Report.
Download the 2015 Budget.
Available for download
The Aquarium of the Pacific’s 2013 Annual Report is available here as a PDF.
As the second-most-attended cultural institution in the Los Angeles region and the fourth-most-attended aquarium in the United States, the Aquarium continues play a vital role in science education and conservation efforts around the world.
Of the 1.5 million people who visited in 2008, more than 206,000 experienced some kind of additional educational programming beyond simply touring the Aquarium. Whether it was a class attended by a student, an informational lecture by an adult, or a teacher who was trained and provided with educational tools to share with their classroom, all of these experiences contributed to the greater understanding of the world ocean and the environment around us, and make the Aquarium a valuable resource and partner to the greater educational community. Including our offsite programs, over 243,000 students, educators and community members were served by the Aquarium’s education department in 2008. The following report is an overview of the educational experiences from which these attendees benefited.
To access the Aquarium of the Pacific’s most recent 990 tax forms click on the link below.
Data that is collected from users of the website while registering for something from the Aquarium or signing up for one of the Aquarium’s enewsletters are only used for official Aquarium business. The Aquarium does not sell any information or share this information with any business or corporation for any purpose.
The information of members at the steward-level and above, guests, clients, web users, those who sign up for our mailing list, sponsors, donors is not shared with any other organization.
The Aquarium may disclose personal or financial information if required by law or legal process served on the Aquarium or its subsidiaries or affiliates. Personal information may also be disclosed in the good-faith belief that such action is necessary to facilitate compliance with laws, to protect and defend the rights or property of the Aquarium or its guests, or to act under exigent circumstances to protect the safety of the public or Aquarium guests.
The Aquarium’s services may include or access interactive forums or third-party sites and services such as message boards, online registration, social media platforms, chat rooms, and third-party websites and applications. The Aquarium’s sites and services may also be accessible through or access third-party sites or platforms, such as social media sites. Please remember that any information that is disclosed in these areas may become public. Guests should exercise caution when deciding to disclose personal information through public forums and should carefully review third-party privacy policies and terms and conditions, as the Aquarium is not responsible for third-party sites or services.
The Aquarium may collect personal and anonymous information from our guests. This information may be used to create aggregate information or shared as further described in the “Information Sharing” section.
The types of information the Aquarium collects may consist of any or all of the following:
- Location information: Domain names, IP addresses, and general physical location. No personal information is revealed. IP addresses can be used to identify guests’ computers and shopping carts and to gather broad demographic information.
- Traffic data: Anonymous information collected, such as what pages are visited, how the services are accessed, how long the services are used, and what sites are visited by users immediately before arriving at one of the Aquarium’s sites or using our wifi. This anonymous data is used for marketing purposes, is shared with contractors, business partners, and advertisers, and is analyzed to help the Aquarium improve its services.
- Cookies: Some forms on the Aquarium’s sites may use “cookies”. These data files can contain information such as a user ID that the site can use to track the pages the user has visited. However, the only personal information a cookie can contain is information supplied by the users themselves. Cookies are able to track user traffic patterns and recognize a user’s browser when he or she returns, and could provide personalized content without signing in. Guests can turn off cookies in their browser in order to refuse them.
- Personal information: To access certain services and information or to make donations and purchases, the Aquarium requires guests to provide certain personal information. This personal information may be provided through the Aquarium’s virtual services, in person, or through the mail and may include the following:
- Contact information: This includes information such as name, mailing address, email address, etc. The Aquarium may use this data to contact guests regarding their purchases, donations, visits to the Aquarium, or use of the Aquarium’s websites or services. This information may also be used to send guests surveys, promotional material about the Aquarium, or to solicit guests for donations or invite them to become Aquarium members.
- Financial information: This includes bank account or credit card information, which guests would only be asked to provide if they make purchases or donations through the Aquarium’s online services. Financial data may be used only to bill guests for the products or services they have requested, and as per law all financial information provided to the Aquarium is kept confidential and secure.
- Demographic data: This can include information such as age, zip code, income, etc. This type of data may be used to help customize guests’ experiences by displaying content on the Aquarium site based on guests’ possible interests and preferences.
- Other: Guests may provide other information by communicating with the Aquarium through email, social media sites, text message, or other electronic means, by accessing the services through third-party services or sites, by posting messages to any of the Aquarium’s forums, or by completing online forms, surveys, or contest entries through the Aquarium sites.
Children and Privacy
The Aquarium is especially concerned with protecting the privacy of children who use Aquarium services. The Aquarium fully supports and is in compliance with the Children’s Online Privacy Protection Act, although nonprofit organizations are not subject to its provisions.
Please note the following:
- The consent of the parent or legal guardian of any guest under the age of 18 is required before the Aquarium collects or uses any personal information.
- If personal information is collected from children, it is only to furnish information regarding participation in programs such as our education programs.
- At any time, a child’s parent may review the child’s personal information, ask the Aquarium to delete it, and refuse to allow any further collection or use of information from the child.
- Advertising Inquiries
- Please note the Aquarium of the Pacific is a nonprofit institution and therefore has a very limited advertising budget. If there is opportunity for a ticket trade, please use the form below to contact us. No phone calls please.
- Ticket Donation Requests
- Thank you for your interest in the Aquarium of the Pacific. As a non-profit organization, the Aquarium is happy to assist other non-profit groups with their fundraising and event planning needs. In order to receive your pair of Aquarium admission tickets, please forward your request in writing on your organization’s letterhead along with a Self Addressed Stamped Envelope to the attention of Estella Smith.
- Estella Smith
Aquarium of the Pacific
100 Aquarium Way
Long Beach, CA 90802
- Please allow 1 to 2 weeks for processing. The Aquarium will no longer accept fax, e-mail, or phone call requests as a Self Addressed Stamped Envelope is now required.
- Media Inquiries
- To request media passes, download press releases and press kits, or learn more about shooting on location at the Aquarium please visit our Press page.
- Animal Donations
- Under certain circumstances the Aquarium will accept donations of live animals. The decision to accept live animal donations is made at the discretion of the appropriate animal curator and is based upon criteria such as suitability for display in our exhibits, health of the specimens, available space, and other considerations. It is important for the potential donor to understand that any such donations would be made without any conditions or restrictions and that the Aquarium would retain the right to display, house, or transfer the animal to another suitable zoo or aquarium as the staff sees fit.
The Aquarium will not accept any animals that have not been obtained legally, or those for which ownership is prohibited under any federal, state, or local laws.
Animals that are not accepted for donation include freshwater fishes and invertebrates, lobsters (any kind), turtles, venomous reptiles, and animals whose natural range is outside of the Pacific Ocean. This includes fish from the Atlantic Ocean and the Caribbean and Red Sea areas, as well as birds and reptiles from South America or Africa.
- Employment & Internships
- Please refer to the Employment and College Internship pages for information on available positions.
100 Aquarium Way
Long Beach, California 90802
Lost & Found
Advanced Ticket Sales
(562) 590-3100, ext. 0
(Note: $2 service charge per ticket, up to $10.)
Special Event Information
Pacific Collections Gift Shop
Southern California’s Largest Aquarium
The Aquarium of the Pacific’s mission is to instill a sense of wonder, respect, and stewardship for the Pacific Ocean, its inhabitants, and ecosystems.
Our vision is to create an aquarium dedicated to conserving and building Natural Capital (Nature and Nature’s services) by building Social Capital (the interactions between and among peoples).
The Aquarium of the Pacific is the fourth most-attended aquarium in the nation. It displays over 11,000 animals in more than 50 exhibits that represent the diversity of the Pacific Ocean. Each year more than 1.5 million people visit the Aquarium. Beyond its world-class animal exhibits, the Aquarium offers educational programs for people of all ages from hands-on activities to lectures by leading scientists. Through these programs and a variety of multimedia experiences, the Aquarium provides opportunities to delve deeper into ocean science and learn more about our planet. The Aquarium of the Pacific has redefined the modern aquarium. It is a community gathering place where diverse cultures and the arts are celebrated and a place where important topics facing our planet and our ocean are explored by scientists, policymakers and stakeholders in the search for sustainable solutions.
The Aquarium features a NOAA Science on a Sphere, which exhibits imagery and real-time ocean and weather data on a six-foot diameter globe. It also presents daily shows covering topics such as sea level rise and marine ecosystems. Throughout the year, the Aquarium features art exhibits, performing arts shows, and cultural festivals as a way to engage new audiences and make science accessible.
The Aquarium of the Pacific was the first among museums, zoos, and aquariums in the nation to register its greenhouse gases and is a leader in green practices, including its LEED platinum Watershed classroom. In 2009 the Aquarium was awarded the Super Nova Star Award by the Alliance to Save Energy for being the nation’s most energy-efficient business with revenues under $50 million.
In addition to our public programs and exhibits, the Aquarium is involved in numerous conservation efforts, including sustainable seafood, watershed education, ocean literacy, and more. Our team of scientific divers collects critical data used by a variety of ocean research institutes and reporting agencies. And through our Aquatic Forums, the Aquarium brings together scientists, educators, community leaders, and policymakers to develop solutions to complex environmental issues.
Founded in June 1998, the Aquarium of the Pacific is a 501(c)3 non-profit organization.
Board of Directors
- Mr. Stephen I. Chazen, vice chairman
- Mr. David Cohen
- Mr. Craig Cooning
- Ms. Kathleen Eckert
- Mrs. Charlotte Ginsburg
- Ms. Jennifer Hagle, board secretary
- Mr. James C. Hankla
- Mr. Russell T. Hill
- Mr. Samuel King
- Mrs. Corinne Laverty
- Mr. Bert Levy
- Mr. Steven Mayer
- Mr. John Molina, chairman
- Dr. J. Mario Molina
- Mr. Stephan Morikawa
- Mr. Stephen Olson
- Mr. Douglas Otto
- Dr. Jerry R. Schubel
- Mr. Kurt Schulzman
- Mr. Michael Sondermann
- Mr. Arlo Sorensen
- Mr. Thomas Turney
- Mr. Stephen Young
Board Executive Officers
- Dr. Jerry Schubel, president and CEO
- Ms. Cecile Fisher, vice president, marketing & communications and corporate secretary
- Mr. Anthony Brown, vice president, finance and CFO
- Mr. Anthony Brown, vice president, finance and CFO
- Ms. Theresa Duncan, vice president of development
- Ms. Cecile Fisher, vice president of communications & marketing and corporate secretary
- Mr. Perry Hampton, vice president of husbandry
- Ms. Kathie Nirschl, vice president of human resources
- Mr. John Rouse, vice president of operations
- Mr. David Bader, director of education