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Sponsor and Advertising Opportunities

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2010 Audited Financial Report

2011 Budget

2010 Annual Report

Education Fund Report

990 Tax Form

Privacy Policy

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About the Aquarium

Board of Directors and Senior Staff

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The Aquarium of the Pacific has created a limited number of advertising opportunities for like-minded business to advertise to our 1.5 million guests and 100,000 members

Aquarium Website | aquariumofpacific.org

The Aquarium of the Pacific’s website receives more than one million unique visitors per year with a high average visit time of more than three minutes. The highest visited page is the Prices and Hours page, which sees 500,000 unique visitors per year. Only two banner ads will run on this page at any time.

Reservation Deadlines: One month prior to the chosen month.

Monthly cost for a full color banner on the Price & Hours page:
Jan, Feb, Mar, Apr, Sept, Oct, Nov, Dec: $1500 | 200x130 pixels WxH
May, June, July, August: $2000 | 200x130 pixels WxH

We accept JPG, GIF or PNG files. All ads are subject to Aquarium approval and all pages on click-through site must have family appropriate content.

Aquarium Onsite Signage | stanchion sign

The Aquarium of the Pacific is visited by 1.5 million people each year. Guests must exit and enter through the Great Hall. The Aquarium will make available one 22x28 WxH inch stanchion sign in a prominent location our Great Hall at any one time for advertisers.

Reservation Deadline: One month prior to the chosen month.

Monthly cost for a Great Hall stanchion sign
Jan, Feb, Mar, Apr, Sept, Oct, Nov, Dec $1000 | 22x28 inches WxH
May, June, July, August $1500 | 22x28 inches WxH

Camera-ready art in press-ready PDF. All ads are subject to Aquarium approval.

Pacific Currents | member magazine

A full-color, 28-page glossy magazine, Pacific Currents, is published 3 times annually and has a circulation of 32,000 households. This magazine features a variety of feature stories on the Aquarium, the ocean, and conservation. Only one page of advertising is sold per issue.

Reservation Deadlines: Spring 2012 issue publishing May 1: March 15, 2012; Fall 2012 issue publishing October 10: August 15, 2012; Winter 2012 issue publishing November 1: September 15, 2012.

One-time cost for full color ad space:
Full page $5000 | 8.25x10.625 inches WxH
½ page $2300 | 8.25x5.375 inches WxH
¼ page $1300 | 4.0625x5.125 inches WxH

Camera-ready art in press-ready PDF. All ads are subject to Aquarium approval.

Festival Sponsorships

The Aquarium features a variety of ethnic and family festivals throughout the year that attract 10,000-14,000 visitors per weekend. Sponsorship opportunities are available for festival weekends as well as any weekend throughout the year. Visit our events page for a full list of events. Festival sponsorship includes a booth and banner at the event and logo recognition and listing in the event program.

Festival sponsorship: $5,000
$10,000 lead sponsorship is available that also includes logo placement in all event advertising and the website.

Digital Flat Screens

The Aquarium has 10 digital flat screens located throughout its public areas, including the information desk and Café Scuba. The screens complete a 30 minute loop with Aquarium information and educational programming. The screens accommodate a maximum of five 30-second ads either still or video with no sound. All ads are subject to Aquarium approval.

Reservation deadline: One month prior to the chosen month

Monthly cost to run 30 second ad every 30 minutes on all screens
JAN, FEB, MAR, APRIL, SEPT, OCT, NOV, DEC $1000
MAY, JUNE, JULY , AUG $1,500

Video: Quicktime H.264 with .mov extension, H.264 1920x1080p30 and 1920x1080i60
Still: PNG or JPEG files, standard RGB, typically 72 dpi, both 1280x1024 and 1366x768

Aquarium Visitor Guide and Map | free visitor handout

This 32-page, full-color souvenir Aquarium book is an educational guide with animal IDs, interesting facts, and conservation information used by our 1.5 million visitors throughout their visit and taken home as a souvenir. It also features popular embossing pages that allow users to collect embossings of various animals throughout the Aquarium. The visitor guide is printed in both Spanish and English with a total circulation of 600,000 copies. Only one page of advertising is sold per issue.

Reservation Deadline: 2012/2013 Penguin Visitor Guide publishing May 17: April 1, 2012.

One-time cost for a full-color ad space
Full page $15,000 | 5.375x8.375* inches WxH
½ page $10,000 | 4.625x3.685 inches WxH
¼ page $5,500 | 2.2x3.685 inches WxH

Camera-ready art in press-ready PDF. All ads are subject to Aquarium approval.
*Bleed: 5.625x8.625; Trim: 5.375x8.375; Live: 4.625x7.625

If you are interested in any of these opportunities, please call 562-951-1676 or .(JavaScript must be enabled to view this email address).

Additional sponsorship opportunities covering a longer period and including logo placement in general Aquarium TV commercial are also available. Demographics information is available.

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Download the 2010 Audited Financial Report.

Note: To review and/or print the downloadable items, you must have Adobe Acrobat Reader. If you do not have Acrobat Reader, you may click on the icon to obtain your FREE copy.

Download the 2011 Board Approved Budget.

Note: To review and/or print the downloadable items, you must have Adobe Acrobat Reader. If you do not have Acrobat Reader, you may click on the icon to obtain your FREE copy.

Available for download

2010 Annual Report

If you would like a hard copy of the report mailed to you, please email Claire Atkinson at .(JavaScript must be enabled to view this email address).

Note: To review and/or print the downloadable items, you must have Adobe Acrobat Reader. If you do not have Acrobat Reader, you may click on the icon to obtain your FREE copy.

As the second-most-attended cultural institution in the Los Angeles region and the fourth-most-attended aquarium in the United States, the Aquarium continues play a vital role in science education and conservation efforts around the world.

Of the 1.5 million people who visited in 2008, more than 206,000 experienced some kind of additional educational programming beyond simply touring the Aquarium. Whether it was a class attended by a student, an informational lecture by an adult, or a teacher who was trained and provided with educational tools to share with their classroom, all of these experiences contributed to the greater understanding of the world ocean and the environment around us, and make the Aquarium a valuable resource and partner to the greater educational community. Including our offsite programs, over 243,000 students, educators and community members were served by the Aquarium’s education department in 2008. The following report is an overview of the educational experiences from which these attendees benefited.

Aquarium of the Pacific 2008 Education Fund Report

Note: To review and/or print the downloadable items, you must have Adobe Acrobat Reader. If you do not have Acrobat Reader, you may click on the icon to obtain your FREE copy.

To access the Aquarium of the Pacific’s most recent 990 tax form, click here.

Note: To review and/or print the downloadable items, you must have Adobe Acrobat Reader. If you do not have Acrobat Reader, you may click on the icon to obtain your FREE copy.

The Aquarium of the Pacific respects the privacy of our guests, clients, sponsors, donors, and members. The Aquarium may share the names and addresses of our members at the family, dual, senior, and individual levels with similar non-profit organizations. These members may opt out of this at anytime by contacting us at 562-437-FISH(3474) or at .(JavaScript must be enabled to view this email address). We do not sell this information for any purpose. The information of our members steward-level and above, guests, clients, those who sign up for our mailing list, sponsors, and donors is not shared with any other organization. And by law, all credit card information we receive is kept confidential and secure.

Data that is collected from users of our website is only used for official Aquarium business. The Aquarium does not sell any information or share this information with any business or corporation. All online transactions are secure.

Sign up for our newsletter for monthly updates about our events and future discounts. Click here to get started.

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Advertising Inquiries
Please note the Aquarium of the Pacific is a nonprofit institution and therefore has a very limited advertising budget. If there is opportunity for a ticket trade, please use the form below to contact us. No phone calls please.
Ticket Donation Requests
Thank you for your interest in the Aquarium of the Pacific. As a non-profit organization, the Aquarium is happy to assist other non-profit groups with their fundraising and event planning needs. In order to receive your pair of Aquarium admission tickets, please forward your request in writing on your organization’s letterhead along with a Self Addressed Stamped Envelope to the attention of Estella Smith.
Estella Smith
Aquarium of the Pacific
100 Aquarium Way
Long Beach, CA 90802
Please allow 1 to 2 weeks for processing. The Aquarium will no longer accept fax, e-mail, or phone call requests as a Self Addressed Stamped Envelope is now required.
Animal Donations
Under certain circumstances the Aquarium will accept donations of live animals. The decision to accept live animal donations is made at the discretion of the appropriate animal curator and is based upon criteria such as suitability for display in our exhibits, health of the specimens, available space, and other considerations. It is important for the potential donor to understand that any such donations would be made without any conditions or restrictions and that the Aquarium would retain the right to display, house, or transfer the animal to another suitable zoo or aquarium as the staff sees fit.

The Aquarium will not accept any animals that have not been obtained legally, or those for which ownership is prohibited under any federal, state, or local laws.

Animals that are not accepted for donation include freshwater fishes and invertebrates, lobsters (any kind), turtles, venomous reptiles, and animals whose natural range is outside of the Pacific Ocean. This includes fish from the Atlantic Ocean and the Caribbean and Red Sea areas, as well as birds and reptiles from South America or Africa.
Employment & Internships
Please refer to the Employment and College Internship pages for information on available positions.

Aquarium of the Pacific

General Information
100 Aquarium Way
Long Beach, California 90802

(562) 590-3100
.(JavaScript must be enabled to view this email address)

FAX
(562) 951-1629
Lost & Found
(562) 951-1733
Advanced Ticket Sales
(562) 590-3100, ext. 0
(Note: $2 service charge per ticket, up to $10.)
Group Reservations
(562) 951-1695
Special Event Information
(562) 951-1663
Education Information
(562) 951-1630
Education FAX
(562) 951-1629
Membership
(562) 437-3474
.(JavaScript must be enabled to view this email address)
Pacific Circle
(562) 951-1664
Pacific Collections Gift Shop
(562) 951-1732
Volunteer Information
(562) 951-1722
Media Relations
(562) 951-1684

Southern California’s Largest Aquarium

The Aquarium of the Pacific’s mission is to instill a sense of wonder, respect, and stewardship for the Pacific Ocean, its inhabitants, and ecosystems.

Our vision is to create the first aquarium, and perhaps the first institution, in the world dedicated to conserving and building Natural Capital (Nature and Nature’s services) by building Social Capital (the interactions between and among peoples).

The Aquarium of the Pacific is the fourth largest aquarium in the nation. It displays over 11,000 animals in more than 50 exhibits that represent the diversity of the Pacific Ocean. Each year more than 1.5 million people visit the Aquarium. Beyond its world-class animal exhibits, the Aquarium offers educational programs for people of all ages from hands-on activities to lectures by leading scientists. Through these programs and a variety of multimedia experiences, the Aquarium provides opportunities to delve deeper into the ocean and learn more about our planet. The Aquarium of the Pacific has redefined the modern aquarium. It is a community gathering place where diverse cultures and the arts are celebrated and a place where important topics facing our planet and our ocean are explored by scientists, policy-makers and stakeholders in the search for sustainable solutions. The Aquarium of the Pacific was the first among museums, zoos, and aquariums in the nation to register its greenhouse gases and is a leader in green practices, including its LEED platinum Watershed classroom and its commitment to grow without increasing its carbon footprint. In 2009 the Aquarium was awarded the Super Nova Star Award by the Alliance to Save Energy for being the nation’s most energy-efficient business with revenues under $50 million. It was proud to partner with the Pacific Life Foundation to launch Seafood for the Future in 2009.

In addition to our public programs and exhibits, the Aquarium is involved in numerous conservation efforts, including sustainable seafood, watershed education, ocean literacy, and more. Our team of scientific divers collects critical data used by a variety of ocean research institutes and reporting agencies. And through our Aquatic Forums, the Aquarium brings together scientists, educators, community leaders, and policy makers to develop solutions to complex environmental issues.

Founded in June 1998, the Aquarium of the Pacific is a 501(c)3 non-profit organization.

Board of Directors
  • Mr. James M. Breslauer
  • Mr. Howard Chambers
  • Mr. Stephen I. Chazen
  • Mr. Craig Cooning
  • Mr. John Fielder, chairman
  • Ms. Jennifer Hagle, board secretary
  • Mr. James C. Hankla
  • Mr. Russell T. Hill
  • Mr. Samuel King
  • Mr. Bert Levy
  • Dr. Glen March
  • Mr. Steven Mayer
  • Ms. Jan Mazyck
  • Mr. John Molina, vice chairman
  • Dr. J. Mario Molina
  • Mr. Stephen Olson
  • Mr. Douglas Otto
  • Mr. Sean Pence
  • Ms. Lynne M. Preslo
  • Mr. Eugene “Rod” Roddenberry
  • Mr. Christopher Rommel
  • Dr. Jerry R. Schubel
  • Mr. Michael Sondermann
  • Mr. Arlo Sorensen
  • Mr. Eisuke Tsuyuzaki
  • Mr. Thomas Turney
  • Ms. Denise Wynn
  • Mr. Stephen Young
Board Executive Officers
  • Dr. Jerry Schubel, president and CEO
  • Ms. Barbara Long, vice president, government relations & special projects and corporate secretary
  • Mr. Anthony Brown, vice president, finance and CFO
Senior Staff
  • Mr. Anthony Brown, vice president, finance and CFO
  • Ms. Barbara Long, vice president, government relations & special projects and corporate secretary
  • Ms. Cecile Fisher, vice president of communications and marketing
  • Mr. Perry Hampton, vice president of husbandry
  • Ms. Kathie Nirschl, vice president of human resources
  • Ms. Nancy Weintraub, vice president of development
  • Mr. David Bader, director of education